The Challenge

As a non-profit healthcare organization, Grace Health needed to communicate its yearly impact to a diverse group of stakeholders, including board members, community partners, and patients. The challenge was to move beyond a dry “financial summary” and create a document that felt human, transparent, and reflective of the high-quality care provided across its facilities.

The Strategy: Cross-Functional Leadership & Data Translation

To produce the most comprehensive and visually impactful Annual Report in the organization’s history, I led a massive collaborative effort across the entire leadership structure:

• Executive Stakeholder Management: Orchestrated content and data collection from the full C-Suite (CEO, CFO, CMO, COO) and Directors across Operations, Pharmacy, Behavioral Health, Dental, Human Resources, IT, Quality, and Risk and Compliance.

• Narrative Transformation: Acted as lead editor for submissions from various department directors and managers. I translated technical, raw internal updates into “report-worthy” professional copy, ensuring a consistent and engaging brand voice throughout the publication.

• Complex Data Visualization: While working closely with the Finance Director to ensure fiscal accuracy, I took the lead on data storytelling. I transformed dense metrics into intuitive graphs and infographics designed to be understood by every reader, from governing bodies and board members to patients and community members.

• Iterative Excellence: Leveraging insights from two previous years, I refined the production process to ensure this third edition was the organization’s highest-quality transparency tool to date.

The Solution

I managed the entire production lifecycle of the 2024 Annual Report. This included the initial conceptualization, “on-the-ground” photography, graphic design of the layout, editing of submissions, and coordination with the print vendor. I also created a digital-friendly version to share on social media, email, and the company’s website. The final result was a high-fidelity, professional publication that balanced clinical excellence with heartfelt community impact.

The Results

• Standardized Stewardship: Successfully produced the organization’s primary tool for financial and mission transparency.
• Streamlined Communication: Received positive feedback from executive leadership and board members for the report’s ability to communicate complex growth in an accessible format.
• Integrated Brand Asset: The visual style created for the report reflected the company’s newest marketing materials, ensuring a cohesive brand voice.

Key Stakeholders

Kentucky Primary Care Association (KPCA), Grace Health’s Board of Directors, local, regional, and national government officials, and more than 40,000 patients

Collaborators

Grace Health’s CEO, CFO, CMO, and COO, directors and managers of Pharmacy, Finance, Dental, Behavioral Health, Human Resources, Quality, Risk and Compliance

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