Results: 25% Year-Over-Year Increase in new patient pharmacy acquisition.

The Challenge

Despite offering high-quality in-house pharmacy services, patient utilization remained stagnant. The primary hurdle was a lack of awareness among the existing patient base and a community perception that local pharmacies were separate from their clinical care. We needed to bridge this gap and position the pharmacy as a seamless extension of the Grace Health experience.

The Strategy: A 360-Degree Approach

I architected an integrated marketing campaign designed to meet patients wherever they were—digitally, physically, and audibly.

• Digital Precision: Designed and executed targeted Meta Ads campaigns focusing on convenience and the “one-stop-shop” model of care.
• Local Presence: Produced and placed traditional radio spots and print media to reach the regional demographic that relies on local broadcast and news.
• On-Site Visibility: Designed high-impact physical signage within the facilities to capture “point-of-sale” attention from patients already visiting for clinical appointments.

The Solution

By aligning the messaging across all channels, we created a “surround sound” effect. Every touchpoint—from a scroll on Facebook to a drive-to-work radio ad—reinforced the same message: Your care is connected. I managed the budget, vendor relations for print/signage, and the real-time optimization of digital ad spend to ensure maximum ROI.

The Results

• 25% Year-Over-Year Increase in new patient pharmacy acquisition.
• Enhanced Brand Alignment: Successfully shifted the perception of the pharmacy from a “secondary service” to a core component of the Grace Health mission.
• Data-Driven Scaling: Established a repeatable marketing framework that could be applied to other service lines within the organization.